The Basics:
Title: The Grassroots of a Green Revolution: Polling America on the Environment
Author: Deborah Lynn Guber
URL: WorldCat
Date: 2003

Notes:
At a Glance: Guber presents her data on what Americans think of environmental causes and just how many are getting active. By “exploring the ironies, myths, inconsistencies, and tensions that characterize public thinking on environmental issues” (12), Guber attempts to “ultimately [weigh] the significance of environmental concern in the arena of U.S. politics and policy and [provide] some pragmatic advice for decision makers” (12).

Standout Features: The first half of the book focuses on how opinion is influenced and formed. Public opinion about environmental issues is analyzed in terms of its formation, consistency, use, stability, and strength. Later chapters focus on the connections between environmental attitudes on politics and consumerism.

Keep in Mind: This is a thoroughly researched book. Guber does offer a caveat: the nature of the book is about public opinion, and the data has come from public opinion polls, and the conclusions drawn are necessarily "influenced by issues of sample size and selection, as well as question wording, format, and design..." (189).