Author: Hearst Communications, Inc.
URL: http://www.thedailygreen.com/
Date: 2007

Notes:
At a Glance: Slick-looking site, well-designed, offers a lot of information and practical solutions. There's a nice story of how the site came about and the individuals who run it. It caters to the individual and understands its audience as consumers who want to live comfortably but be environmentally conscious.

Best for: This site really is for everyone. It is aimed at the consumer, as its subtitle plainly states, and who isn’t a consumer? A wide audience can be attracted to this site for its informality and attractive design. The members who join and the founders of the site are truly invested in environmental action, but overall the site itself is not only for hardcore environmentalists. It’s accessible for anyone interested. There are baby steps for those who need/want them. The site addresses the issues of living comfortably but eco-friendly.

Standout Features: The site caters to individual endeavors, while also offering opportunities to connect with other like-minded people through a members area. Other features include an “Ecopedia,” an A-Z of everything green;“one easy thing” tips for everyone, and even “idiot-proof eco-tips.” The creator of the site was very influenced by the impact of recent climatic changes, so the site includes a “weird weather watch,” an area where members and site visitors can post photographs of odd weather phenomena. Additionally, you can get local info for information on weather, air quality, food and recycling plants in your area.

Keep in Mind: Even though this site is produced through the Hearst Corporation, one can see that it’s used by regular people and isn’t just a commercial venture. It’s a very thoughtful site used by regular people, as the members area can attest to. You can connect with other people with similar interests and get new ideas from them. You can get real ideas from this site, steps to take for implementing a green lifestyle.